Track Record of Success
-
Digital Advertising and Campaign Strategy
✓ Wrote and executed over $110K of Google Search & Meta ads for local reproductive care clinics.
✓ Increased social media engagement by 100% for a global nonprofit, and spearheaded fundraising campaigns for an IGO worth over $1.5 billion.
✓ Increased access to gender-affirming care in rural Maryland via Google Search Ads and billboards.
-
Event Promotion and Lead Generation
✓ Recruited and maintained over 150 DMV-based volunteers via MailChimp, Facebook, and Instagram, and led them to contact over 175,000 households.
✓ Managed and promoted over 40 events for an academic organization.
✓ Spearheaded event promotion and recruitment for a ranking Democratic House member’s community event.
✓ Recruited and retained qualified membership leads for fitness studios in DC, maintaining service for over 900 members.
✓ Generated nearly 3,000 new leads for a youth electoral organizing program.
-
Community Engagement and Political Advocacy
✓ Pledged over 20K people to vote for President Joe Biden during the global pandemic.
✓ Secured the endorsements of over 75 elected officials and activists for Senator Elizabeth Warren’s presidential campaign.
✓ Ensured a 20% conversion rate for a college campus electoral program in 2018, breaking historical midterm records.
✓ Successfully gathered enough signatures to pass a ballot initiative to protect transgender students at the College of Charleston.
Skills and Proficiencies
-
Digital Ad Campaigns
✓ Facebook
✓ Instagram
✓ Google Search
✓ YouTube
✓ LinkedIn
✓ Snapchat
✓ MatchGroup
✓ Reddit
✓ Google Display
✓ Bing
✓ Programmatic Ad Buying Platforms
-
Content Creation & Organization
✓ Canva
✓ Google Workplace
✓ Sprout Social
✓ Asana
✓ Adobe Creative Suite
✓ SquareSpace
✓ Slack
-
Client Relationships & Direct Contact
✓ HubSpot
✓ Salesforce
✓ MailChimp
✓ ThruText
✓ NGP VAN
✓ CallHub
✓ Hustle
✓ MindBody Online
✓ Rally